WhatsApp Campaign Manager
Plan, launch and measure WhatsApp marketing campaigns from one platform.
A centralized marketing automation platform to manage customer contact lists, design approved templates, orchestrate scheduled WhatsApp broadcasts, and track real-time delivery performance.
Real-time dashboard tracking broadcast volume, delivery success rates, read receipts, and active campaign timelines.
Operational Inefficiencies & Friction
Communicating with customers via email suffers from declining open rates, while manual one-by-one WhatsApp messaging is impossible to scale, lacks compliant template governance, offers no broadcast scheduling, and provides zero delivery intelligence.
What Was Architected & Built
A scalable SaaS campaign management platform built for businesses to organize customer audiences into segmented contact lists, craft rich interactive message templates, schedule broadcast campaigns with throttle controls, and monitor live delivery and read metrics.
System Workflow & Operational Flow
A step-by-step progression mapping user actions, automated processing, and system state transitions.
Application Screens & User Journeys
Explore the actual user experience, interface flows, and operational modules built into WhatsApp Campaign Manager.
Real-time dashboard tracking broadcast volume, delivery success rates, read receipts, and active campaign timelines.
Template composition editor supporting dynamic personalized fields, media headers, and interactive action buttons.
Granular customer audience management with custom attributes, opt-in status filters, and bulk list ingestion.
Rate-limited queue monitor ensuring API compliance, throughput pacing, and instant status error handling.
Comprehensive campaign reports detailing delivery rates, engagement times, and customer response trends.
Engineered Features & Capabilities
Confirmed functionality delivered as part of the core software system.
My Contribution & Ownership
Engineered the full-stack SaaS web application: built contact audience segmentation filters, template variable interpolation, rate-limited broadcast queues, and the real-time campaign performance analytics dashboard.
Technologies & Architecture
Have a workflow that could be turned into software?
Let's build it. From idea and system architecture to full-stack implementation and production deployment.